Deepweb’s new Product StorConnect

August 24, 2011 – 2:26 pm

Over the last year, We have been working with a client, All Secure Self Storage, to enable his customers to move away

from paper application forms and replace them with an electronic form.

To do this, we have created a web application that interfaces with Storman Software, (software that manages the self storage facility). We have called this StorConnect.

This means an elimination of errors on the input side, as the customer is the one doing the inputting, plus a virtual removal of paper in the office as all of the documents are stored electronically. Good for the environment, but also a great disaster recovery option, as they are stored offsite.

After the initial installation at All Secure, we launched the product and the Self Storage Association of Australasia (SSAA) annual conference last week.

This was a great time, meeting facility owners, talking with other providers and the feedback was extremely positive and we were delighted to sign up some facilities to this new product.

The icing on the cake was winning the 2011 Innovation Award at the conference Awards for our new product. We were up against another significant player in the industry for the award and so are delighted with the award.

You can see more information at the StorConnect website.


New Work – August 2011

August 8, 2011 – 8:33 pm

We are right in the middle of a busy period here.

I’ll be heading off to Australia next week to launch a new project at an industry conference, but more of that in a couple of weeks.

In the meantime, there has been plenty of output, so here we go:

Some other big projects in the pipeline too, so must get back to the grind :)

 


Incubus’ Clever Use of the Internet

July 10, 2011 – 8:45 pm

There are an increasing number of clever uses of the internet as a marketing tool for companies, products and brands.

Once that I think is really good is that of the band Incubus.

They are releasing a new album soon called If Not Now,When? and using (as far as I can tell) a novel method to promote the album, have been using a website called http://www.incubushqlive.com/ where they have been streaming live performances from the band plus interviews and clinics from band members.

But it also seems to be a great way to promote the band while practising for upcoming appearnaces and concert tour.

Each of the performances can be attended by emailing the site and getting an invite. The venue is small, only really big enough for a ring of people around the band as they play their set. The performances have been a mix of old songs and those off the new album.

The interaction of the band with the small audience is great too, they make mistakes, laugh about it and go again, till they get it right.

Most performances I have seen there have been over 4 thousand people watching the stream. Tweets with the bands hashtag get displayed live on the screen behind the band.

All in all a great use of social media and technology to promote an upcoming album.

Speaking of social media, how did I find out about this? Facebook. I’m a fan and so follow them on Facebook, where they have been advertising what has been happening at “HQ” leading up to the album release. This along with their website provide all of the information needed for fans to get prepared.

All we need now is for them to come to NZ   *hint, hint*


Google + , I’m in!

July 7, 2011 – 11:40 pm

I am happy, I thought I was missing out.

But I got into Google + today. It’s a bit echoey, but looks like it might actually have some interesting features to it that will attract a few people.

They real question is what effect it will have on the social scene.

Will it be a threat to Facebook?

Will it become a social aggregator like Friendfeed was.

One thing is for sure, Facebook felt threatened. With their “awesome announcement” today that Facebook will be integrating Skype video chat into it’s site, Facebook has shown that the video feature of Google+, the hangouts, was enough for the to appear to rush this announcement and get product to market.

I can imagine the code cutting that went on since knowledge of the inner working of Google + became known to Facebook. Determined to release something before Google+ made it to general release.

In turn the Facebook announcement seems to have hurried up the public roll out of Google+. Originally the invitation beta was due to last a few more weeks, but there are now noises that Google+ is going public pretty much straight away.

Competition in this way is great, it speeds up innovation and we the user get the benefits.

As Google get closer to a social network and Facebook drive more search within it’s site it is inevitable that competition between these two juggernauts will escalate.

How have you found Google+

 


WordPress 3.2 Now Released

July 5, 2011 – 10:56 am

WordPress has released it’s next semi-major release with version 3.2.

You can read the official announcement here

Significant in this release is the breaking away of support for old technologies including older versions of MySQL, PHP and even old IE6.

This part has me really excited (especially the IE6 part) as backwards compatibility has its drawbacks. The ability to embrace new technologies is limited while trying to keep people using older technologies happy.

IE6 is incredibly old in technology terms (It has it’s 10th birthday on the 27th of August) and the sooner developers stop catering for this the quicker things will move forward.

The new look of 3.2 is smart, more clinical (professional?) but initial thoughts are good.

But the best thing about it? The upgrade went flawlessly.

The upgrade process in WordPress is one of the best out there for stability and reliability.

I’ll keep using it for a while and post back an update later.


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